Experiential Marketing
Does your content feel static? Hire us to bring new formats, be it gamification, vertical dramas or social IPs, turning attention into impact.
Who this is for
You have awareness but want deeper engagement and recall.
Launches and trade shows feel generic; you want talkability.
You need a signature concept (monthly/ quarterly).
90‑day outcomes
A working, repeatable experience tied to a clear KPI.
An asset library (visuals + motion) to feed organic and paid.
A case cue with clips and metrics for sales enablement.
Playbook to run the experience again with minimal lift.
Success metrics
Participation rate, average time‑spent, completions
Return visits or replay rate
Leads captured → first meetings booked
Cost per engaged user and pipeline influence
Turn awareness into participation. We create simple, repeatable experiences be it games, shows, and interactive moments that people notice, try, and come back to.
What you get
Strategy & concepting
Experience purpose and KPIs
Audience insight and journey mapping (awareness → action)
Core creative idea and repeatability model (how it runs again)
Signature formats
Gamified microsites / mobile web games (no app install)
“Vertical dramas” and branded shows; episodic social IPs
Interactive video: choose‑your‑own, instant polls, reveal mechanics
AR filters & lenses, photobooths, and QR‑led interactions
Pop‑ups, installs, trade‑show stalls, and sponsorship activations
Production & rollout
Scripting, design, UX and game flows
Asset packs: key visuals, motion snippets, thumbnails, booth graphics
Build and QA (with vetted partners when needed)
Distribution plan: media hooks, community seeding, CRM capture, retargeting flows
UGC toolkits: shot lists, captions, and creator briefs
Measurement
Engagement, completion rate, replays/return visits
Lead capture quality and qualification rules
Cost per engaged user and lift to pipeline
Post‑mortem and next‑season improvement plan
Cadence: weekly or bi‑weekly working sessions + async support.
Ownership: Pineapple leads concept, scripting, and creative direction; we oversee partners for build and fabrication, or collaborate with yours.
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