Who this is for
No brand manual.
Inconsistent visuals or tone.
Social presence is sporadic.
Founder voice is missing.
Website feels outdated or off‑brand.
Investor / corporate comms lack polish and proof.
Sales keeps rebuilding decks from scratch.
Slow, ad‑hoc content with no calendar.
Website structure that confuses buyers.
No clear plan of action.
Confusion on goals.
90‑day outcomes
A usable brand manual.
Website plan with wireframes and priority pages.
A monthly content calendar and a template library.
A sales deck.
Analytics and dashboards to track what matters.
Success metrics
Time‑to‑ship for core assets
Post saves/shares and site clicks from Social Media
Form fills and discovery calls booked
First proposals sent and win rate on early opportunities
Fractional CMO Services
You're busy running the business. We'll be your plug‑in senior marketing team. We clean up the basics, set a clear plan, and get your brand, website, and content moving in the right direction.
What you get
Brand foundations
Brand strategy: purpose, positioning, value props, proof points
Brand personality and tone of voice
Brand manual: logo usage, color, typography, grids, iconography, photo/illustration style, motion rules
Narrative system: tagline, elevator pitch, founder voice guidelines, story frameworks
Messaging architecture: product lines, segments, verticals, FAQs
Website direction
IA audit and sitemap definition
UX flows and wireframes, UI direction
Content strategy & writing
Build on Webflow/WordPress (or partner dev oversight), CMS setup
Performance and accessibility QA
Content and social
Editorial calendar and pillar topics
LinkedIn and YouTube playbooks; reels/shorts scripts
On‑brand templates: posts, carousels, thumbnails, case studies
Community guidelines and response frameworks
Sales enablement, corporate and investor comms
Sales deck, product one‑pagers, proposal templates, case‑study system
Investor deck, quarterly updates, annual report, board packs
Corporate comms: press kits, media boilerplates, crisis holding statements, internal comms packs
Brand applications & activations
Packaging system: labels, sleeves, cartons, shipping boxes; dielines & print specs
Print collateral: brochures, flyers, posters/OOH, stationery (business cards, letterheads)
HR communication kit: recruitment ads, culture/policy deck, onboarding packs, internal newsletters & signage templates
Events & stalls design: exhibition/stall layouts, backdrops, counters, wayfinding; production‑ready files & vendor coordination (optional)
Cadence: weekly or bi‑weekly working sessions. Asynchronous support between calls.
Ownership: We lead strategy and direction; Design and development production can be executed by Pineapple partners or your vendors with our oversight.
More of our services
