Experiential Marketing

Turn awareness into participation. We create simple, repeatable experiences—games, shows, and interactive moments—that people notice, try, and come back to.

Who this is for

• You have awareness but want deeper engagement and recall.

• Launches and trade shows feel generic; you want talkability.

• You need a signature concept customers return to (monthly/quarterly).

• You want experiences that tie to pipeline, not just PR.

Problems we solve

• One‑off stunts with no repeat value or data capture.

• Booths and events that look good but don’t convert.

• Content with low participation (scroll‑past vs. try‑now).

• No clear success metrics beyond footfall or impressions.

What you get

Strategy & concepting

• Experience purpose and KPIs

• Audience insight and journey mapping (awareness → action)

• Core creative idea and repeatability model (how it runs again)

Signature formats

• Gamified microsites / mobile web games (no app install)

• “Vertical dramas” and branded shows; episodic social IPs

• Interactive video: choose‑your‑own, instant polls, reveal mechanics

• AR filters & lenses, photobooths, and QR‑led interactions

• Pop‑ups, installs, trade‑show stalls, and sponsorship activations

Production & rollout

• Scripting, design, UX and game flows

• Asset packs: key visuals, motion snippets, thumbnails, booth graphics

• Build and QA (with vetted partners when needed)

• Distribution plan: media hooks, community seeding, CRM capture, retargeting flows

• UGC toolkits: shot lists, captions, and creator briefs

Measurement

• Engagement, completion rate, replays/return visits

• Lead capture quality and qualification rules

• Cost per engaged user and lift to pipeline

• Post‑mortem and next‑season improvement plan

How we work

1. Discover — objectives, audience, channel & venue constraints.

2. Concept — 2–3 routes with sample flows and mockups.

3. Prototype — clickable or playable demo; stakeholder review.

4. Produce — final build, assets, stall design, and run‑of‑show.

5. Launch & amplify — media/creator plan, CRM capture, remarketing.

6. Measure & iterate — report, learnings, next activation.

Cadence: weekly or bi‑weekly working sessions + async support.
Ownership: Pineapple leads concept, scripting, and creative direction; we oversee partners for build and fabrication, or collaborate with yours.

90‑day outcomes

• A working, repeatable experience tied to a clear KPI.

• An asset library (visuals + motion) to feed organic and paid.

• A case cue with clips and metrics for sales enablement.

• Playbook to run the experience again with minimal lift.

Success metrics

• Participation rate, average time‑spent, completions

• Return visits or replay rate

• Leads captured → first meetings booked

• Cost per engaged user and pipeline influence

Optional add‑ons

• Booth fabrication management and vendor RFP

• On‑site staffing and training

• Permits and compliance coordination

• Paid media plan and creator partnerships

• Localization (EN/AR) and accessibility review

Next steps

1. Free 30‑minute discovery call.

2. 5‑day concept sprint and proposal.

3. Kickoff and pilot in 3–4 weeks.