Fractional Marketing & Design Services

Fractional CMO Services

You're busy running the business. We'll be your plug‑in senior marketing team. We clean up the basics, set a clear plan, and get your brand, website, and content moving—without adding full‑time headcount. The goal: direction you trust, assets you can use, and momentum you can feel in weeks.

Who this is for

• No brand manual. Inconsistent visuals or tone.

• Social presence is sporadic. Founder voice is missing.

• Website feels outdated or off‑brand.

• Sales keeps rebuilding decks and one‑pagers from scratch.

• You want senior direction without full‑time headcount.

Problems we solve

• Mixed messaging and look‑and‑feel across channels.

• Slow, ad‑hoc content with no calendar.

• Website structure that confuses buyers.

• Sales, investor, and corporate comms that lack polish and proof.

• No clear metrics, workflows, or governance.

What you get

Brand foundations

• Brand strategy: purpose, positioning, value props, proof points

• Brand personality and tone of voice

• Brand manual: logo usage, color, typography, grids, iconography, photo/illustration style, motion rules

• Narrative system: tagline, elevator pitch, founder voice guidelines, story frameworks

• Messaging architecture: product lines, segments, verticals, FAQs, objection‑handlers

Website direction

• IA audit and sitemap definition

• UX flows and wireframes, UI direction

• Copy strategy, SEO fundamentals and schema basics

• Build on Webflow/WordPress (or partner dev oversight), CMS setup

• Performance and accessibility QA

• Analytics stack: GA4, GSC, pixels, UTMs; dashboards and reporting cadence

Content and social

• Editorial calendar and pillar topics

• LinkedIn and YouTube playbooks; reels/shorts scripts

• On‑brand templates: posts, carousels, thumbnails, case studies

• Community guidelines and response frameworks

Sales enablement, corporate and investor comms

• Sales deck, product one‑pagers, proposal templates, case‑study system

• Investor deck, quarterly updates, annual report, board packs

• Corporate comms: press kits, media boilerplates, crisis holding statements, internal comms packs

Brand applications & activations

• Packaging system: labels, sleeves, cartons, shipping boxes; dielines & print specs

• Print collateral: brochures, flyers, posters/OOH, stationery (business cards, letterheads)

• HR communication kit: recruitment ads, culture/policy deck, onboarding packs, internal newsletters & signage templates

• Events & stalls design: exhibition/stall layouts, backdrops, counters, wayfinding; production‑ready files & vendor coordination (optional)

How we work

1. Discover — quick audit, goals, and buyer clarity.

2. Build foundations — brand system, website direction, content plan.

3. Ship and enable — templates, decks, dashboards, and team training.

Cadence: weekly or bi‑weekly working sessions. Asynchronous support between calls.
Ownership: We lead strategy and direction; Design and development production can be executed by Pineapple partners or your vendors with our oversight.

90‑day outcomes

• A usable brand manual and messaging house.

• Website plan with wireframes and priority pages.

• A monthly content calendar and a template library.

• A sales deck and 1–2 case cues.

• Analytics and dashboards to track what matters.

Success metrics

• Time‑to‑ship for core assets

• Post saves/shares and site clicks from LinkedIn

• Form fills and discovery calls booked

• First proposals sent and win rate on early opportunities

Optional add‑ons

• Photography direction or curated stock pack

• Brand training workshop for internal teams

• Vendor shortlist and RFP support

• Website build oversight to launch

Next steps

1. Free 30‑minute discovery call.

2. 5‑day audit and proposal.

3. Kickoff and first wins in 2 weeks.